I help senders stay in the inbox—and stay out of court while they do it. My practice sits at the intersection of email deliverability and the law that governs it.
I’m a Texas attorney and email deliverability consultant with about twenty years in the industry. I’ve spent most of that time helping organizations figure out why their email isn’t working, enforcing policy, and occasionally explaining why what they’re doing is also illegal.
I run two practices: Whizardries, where I handle deliverability and privacy consulting, and Lex Protego, where I do the legal work. I believe email works best when it’s built on consent.
When I’m not doing this, I’m reading military sci-fi and (usually) rooting for the humans.
Three shapes. Most engagements start as one and grow into another.
Twenty years in deliverability and abuse. Eleven of those as Director of Messaging Experience Abuse & Compliance at Salesforce Marketing Cloud, two as Senior Engineering Manager at Proofpoint. CIPP/US and CIPM. Co-Chair, M³AAWG Abuse Desk Committee, 2019–2024.
Authentication, infrastructure, consent paths, and sender reputation. Ends in a written report with a prioritized remediation plan. Typically three to four weeks.
Setting up an abuse desk from complaint handling through termination. 12+ weeks. Includes written program documentation.
Retained advisory on CAN-SPAM, CASL, GDPR, CCPA, and TCPA along with help on the specific operational decisions where the law and the deliverability stack interact.
Slowly, twice, and with a highlighter. The summary on the right is the shape every engagement starts with—a one-page read of where the program stands today.
Deliverability and compliance, long-form. Published at Spamtacular since 2009.
All writing at Spamtacular.com →Consults run through each practice site. Pick the one that fits the shape of the work and we’ll go from there.
Deliverability audits, abuse desk programs, and privacy consulting. Consult intake and scheduling on the Whizardries site.
CAN-SPAM, CASL, GDPR, CCPA, TCPA. Retained counsel and project work. Consult intake and scheduling on the Lex Protego site.